Blogging is one of those things that sounds easy until about the third week. Then you can’t think of anything to write. You’re discouraged because you have no traffic or comments. Writing is SO hard…and takes so much time. And, most demotivating of all– nothing terrible seems to happen when you don’t blog.
SO, WHY BLOG?
If you could use some motivation to start or keep up your school or camp blog, begin with Ignitespot ‘s infographic, The Blogconomy. It’s a great read, but the most applicable part to camps and specialty programs is Why Blogging is Good for Your Business.
Ignitespot believes blogging is the #1 best marketing strategy for small businesses, especially when you consider the cost and potential effectiveness:
- Small businesses with blogs generate 126% more leads
- Interesting content is one of the top 3 reasons people follow brands on social media
- 81% of U.S. consumers trust advice and information from blogs
- 61% of U.S. consumers have made a purchased based on a blog post
HOW TO BLOG
There are as many blog styles as there are bloggers, because each blog reflects its author and the intended purpose of the blog. However, blog quality runs the gamut and there are some general guidelines that can help keep your blog out of the blog graveyard.
This blog post contains some great blog-writing tips. Check out the encouraging news she has about blog length. As you read it, think about what YOU know (that your readers need) that could be explained in a captivating way like this.
(Or find bloggers who say it better than YOU can! Some well-trafficked blog posts are nothing more than collections of links to quality content. Even you can write curated blogs like that! And those links help your blog rise higher in searches.)
Follow these Ignitespot tips for maximum effectiveness of your blog:
- Get a good domain name that can be easily remembered
- Use a cheap and reliable web-hosting solution
- Write quality content that will interest your readers at least once a week
- Use your blog to grow your email subscriber list
- Always have a call to action in each blog post (i.e. Comment, Subscribe, Register, Call, Like, Share, Enter to Win, etc.)
To blog or not to blog? It’s not even a question for camps and specialty programs.
