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Boy Meets Girl: Stories of Love at Camp Part 1

In honor of Valentine’s Day and camp directors, staff, counselors and attendees everywhere, we’re spending Valentine’s week sharing love stories that started at camp. Long-distance romance is a common...

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6 Ways Kids Activity Directors Can Unplug

Much of the world is going on Spring Break this month, and even if this cultural phenomenon doesn’t apply to you, it doesn’t mean you don’t need it!  Did you at least honor last weekend’s National Day...

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How & Why to Get Started with Google Analytics Even if You’re Not Ready

For many business owners, Google Analytics is one of those technology terms that hovers out there, intimidatingly. It’s something you know you should be keeping up with better—like flossing or...

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The Gifts We Give for America’s 241st Birthday

As our nation’s birthday approaches next week, most of us are ready for a real celebration in these troubled times—or maybe a celebration of something real. Something more than a backyard barbecue and...

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It’s Camp Reporting Time. Do You Know Where Your Numbers Are?

Congratulations on another summer season in the books! As you wrap up your sessions, you’ve probably thought of things you want to do differently next year (after taking a well-deserved break!). You...

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How Running a Camp is Like Putting on a Hollywood Production

If you’ve ever seen a Hollywood blockbuster or a Broadway musical, you’ve witnessed the power of a well-run production to captivate, educate and motivate an audience. And of course, the stars aren’t...

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Attracting Diversity in Camps & After-School Programs Through Scholarships

How well do your programs reflect cultural diversity? The results of ACTIVE’s Parent and Director Diversity survey show a significant gap in minority children’s participation in camps and other...

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Set Your Camp Apart With MESH Check-Ins

By the time camp is in full-swing, it’s easy to let things slide, especially if your programs are running well. But it’s important not to get complacent or too busy to take care of what matters...

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Top Activity Trends for Camp and Classes from ACTIVEkids.com

Let’s be honest – filling every minute of your programs for a whole season can be a daunting task. It’s especially challenging when you’re trying to coordinate multiple schedules at once, or if you...

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How to Calculate your Summer Camp’s Return on Investment

Summer learning is invaluable1 to children, and it can be difficult to put a hard number on what a camp is worth to participants. However, calculating your camp’s value based on its income and costs...

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